Projects
Analytics and measurement projects, each one built to demonstrate a different skill, from technical tracking implementation to paid media strategy and project management.
Designed and implemented a lead-tracking system for a local plumbing business using GA4 and Google Tag Manager. Configured measurement for quote-form submissions and phone-call clicks, allowing the business to distinguish lead types and evaluate which marketing channels drive customer inquiries.
Built a Google Ads Search campaign for the same local plumbing business, targeting high-intent water heater repair, replacement, and installation searches within its service area, on a controlled $16.50/day budget.
Paused before launch
An MBA consulting engagement researching firefighter health and safety, workforce diversity, and recruitment for the Hamden Fire Department and IABPFF. Led the team's Gen Z recruitment research and developed a digital-first outreach strategy delivered through a consulting report and stakeholder presentation.
A full project management plan, charter, scope statement, work breakdown structure, schedule, RACI matrix, budget, and risk register, for a proposed Quinnipiac University website connecting prospective study abroad students with past participants.
