Projects
Analytics and measurement projects, each one built to demonstrate a different skill, from technical tracking implementation to paid media strategy and project management.
A full project management plan, charter, scope statement, work breakdown structure, schedule, RACI matrix, budget, and risk register, for a proposed Quinnipiac University website connecting prospective study abroad students with past participants.
An MBA consulting engagement researching firefighter health and safety, workforce diversity, and recruitment for the Hamden Fire Department and IABPFF. Led the team's Gen Z recruitment research and developed a digital-first outreach strategy delivered through a consulting report and stakeholder presentation.
Designed and implemented a lead-tracking system for a local plumbing business using GA4 and Google Tag Manager, then structured a Google Ads Search campaign for the same business, targeting high-intent water heater repair, replacement, and installation searches within its service area, with conversion tracking built to feed directly into that measurement framework.
A seven-visualization Tableau group capstone analyzing airline flight volume, delays, on-time performance, seasonality, and geography, progressing from foundational comparisons into distribution, temporal, geospatial, and multivariate views for managerial decision-making.
An interactive Tableau dashboard comparing campaign conversion performance across marketing channels, from individual campaigns up to a Digital vs. Offline channel hierarchy.
A Power BI dashboard tracking revenue trends over time and across regions, built to support fast, data-driven business decisions.
A Tableau dashboard analyzing monthly IT ticket volume against a baseline average, built with an AI-assisted workflow to speed up chart iteration and flag anomalous months.
