Marketing Analytics
Campaign performance, customer acquisition, conversion behavior, and understanding which marketing efforts drive results.
Business + Data
Understanding
Marketing through
data.
I'm William Guenther, a marketing graduate with an MBA in Business Analytics, focused on marketing analytics and digital measurement. I'm interested in understanding how customers behave, how marketing performs, and what the data says to do next.
My work sits at the intersection of marketing, analytics, and digital measurement. I'm building experience with tools like GA4, Google Tag Manager, and Google Ads to understand customer behavior, measure campaign performance, and turn marketing data into actionable insights.
What I do
Where business questions
meet data.
I focus on analysis that helps explain performance, uncover opportunities, and make better decisions.
Digital Measurement
GA4, Google Tag Manager, conversion tracking, and measuring how users interact with websites and digital campaigns.
Paid Media Analytics
Analyzing campaign performance, conversions, and business outcomes to understand how advertising contributes to results.
Marketing Strategy & Insights
Turning marketing data into clear findings and recommendations that support better business decisions.