Digital Marketing
Supporting digital marketing efforts through audience research, keyword research, campaign planning, and performance analysis.
Marketing + Insights
Understanding what
makes marketing
work.
I'm William Guenther, a marketing graduate with experience across digital marketing, research, strategy, and analytics. I enjoy understanding what drives customer behavior, how marketing efforts perform, and where there are opportunities to improve.
Through internships, client projects, and hands-on work, I've gained experience analyzing information, developing recommendations, and communicating findings to support marketing decisions.
How I work
Turning marketing questions
into clearer decisions.
I combine research, analysis, and hands-on digital marketing work to understand performance, identify opportunities, and support better decisions.
Marketing Analysis
Reviewing marketing and customer data to understand performance, identify patterns, and uncover opportunities for improvement.
Measurement & Tracking
Setting up and validating website measurement to understand user behavior and track meaningful customer actions.
Research & Strategy
Using market, audience, and competitor research to develop recommendations and communicate clear findings.